:root{
  --ink:#0e0b09; --ink-2:#17120f; --paper:#f2ede4; --text:#161311; --muted:#6c635a; --soft:#cfc5b8;
  --accent:#c4231a; --line:rgba(22,19,17,.08);
  --sans:"Hanken Grotesk", system-ui, -apple-system, "Segoe UI", sans-serif;
  --serif:"Instrument Serif", "Times New Roman", serif;
  --mono:"JetBrains Mono", ui-monospace, monospace;
  --wrap:1200px;
  --col:calc((min(100vw, var(--wrap)) - 48px) / 4);
  --grain:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .55 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--ink);color:#f3eee6;font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
body::after{content:"";position:fixed;inset:0;z-index:60;pointer-events:none;background-image:var(--grain);background-size:180px;opacity:.14;mix-blend-mode:overlay}
img,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.mono{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:0}
.label{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);font-weight:500;display:flex;align-items:center;gap:10px}
.label::before{content:"";width:7px;height:7px;background:var(--accent);flex:none}
.label.light{color:#a89d90}

.btn{display:inline-flex;align-items:center;gap:10px;padding:13px 22px;border-radius:999px;background:var(--text);color:var(--paper);font-size:15px;font-weight:500;border:1px solid var(--text);transition:background .25s,color .25s,border-color .25s}
.btn:hover{background:var(--accent);border-color:var(--accent);color:#fff8f0}
.btn.ghost{background:transparent;color:var(--text)}
.btn.ghost:hover{background:var(--text);color:var(--paper)}
.btn.small{padding:9px 18px;font-size:14px;background:#f3eee6;color:var(--ink);border-color:#f3eee6}
.btn.small:hover{background:var(--accent);border-color:var(--accent);color:#fff8f0}

/* header */
.top{position:fixed;top:0;left:0;right:0;z-index:40;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:18px 28px;transition:background .3s,backdrop-filter .3s}
.top.solid{background:rgba(14,11,9,.72);backdrop-filter:blur(12px)}
.logo{font-weight:700;letter-spacing:.14em;font-size:15px}
.top nav{display:flex;gap:30px;font-size:14px;margin-left:auto}
.top nav a{opacity:.85}
.top nav a:hover{opacity:1;color:#e0a48a}

/* hero */
.hero{position:relative;height:100svh;min-height:620px;overflow:hidden;background:radial-gradient(ellipse at 50% 55%,#2a1d16 0%,var(--ink) 62%)}
.stage{position:absolute;inset:0;perspective:1600px;perspective-origin:50% 45%}
.ring{position:absolute;left:50%;top:47%;width:0;height:0;transform-style:preserve-3d}
.leaf{position:absolute;left:0;top:calc(var(--h) / -2);width:var(--w);height:var(--h);transform-origin:0 50%;border-radius:6px;overflow:hidden;background:#111;box-shadow:0 0 0 1px rgba(255,255,255,.06);backface-visibility:visible}
.leaf img{width:100%;height:100%;object-fit:cover}
.ring{--w:min(17vw,215px);--h:min(23vw,290px)}
.hero-tl,.hero-tr{position:absolute;top:96px;color:#f3eee6}
.hero-tl{left:28px}.hero-tr{right:28px;text-align:right}
.hero-tl span,.hero-tr span{color:#9a8f83}
.hero-title{position:absolute;left:28px;right:28px;bottom:64px;display:flex;justify-content:space-between;align-items:flex-end;gap:24px;font-weight:600;font-size:clamp(34px,4.4vw,68px);line-height:.98;letter-spacing:-.035em;pointer-events:none}
.hero-title .r{text-align:right}
.hero-title em{font-size:1.12em;color:#f3eee6}
.scroll-cue{position:absolute;left:50%;bottom:22px;transform:translateX(-50%);color:#9a8f83}

/* paper sections with faint column lines */
.paper{background-color:var(--paper);background-image:linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:var(--col) 100%;background-position:calc(50% - var(--col) * 2) 0;color:var(--text)}
section{position:relative}
.paper h2,.about h2{font-weight:600;font-size:clamp(40px,5vw,72px);line-height:1.02;letter-spacing:-.04em;margin-top:16px}
.paper h2 em,.about h2 em{font-size:1.1em}

/* the whole funnel */
.funnel{padding:140px 0 120px}
.funnel .intro{max-width:36em;color:#4a433c;font-size:19px;margin:24px 0 64px}
.stages{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;align-items:start}
.stage-card{display:block}
.stage-card .media{aspect-ratio:4/3;border-radius:10px;overflow:hidden;background:#ddd}
.stage-card .media.tall{aspect-ratio:4/3}
.stage-card .media img,.stage-card .media video{width:100%;height:100%;object-fit:cover;transition:transform .7s ease}
.stage-card:hover .media img,.stage-card:hover .media video{transform:scale(1.04)}
.stage-card .step{color:var(--accent);margin:20px 0 8px}
.stage-card h3{font-size:28px;font-weight:600;letter-spacing:-.025em;line-height:1.1}
.stage-card p{color:#4a433c;margin:10px 0 16px;font-size:16px}
.stage-card .go{font-weight:600;font-size:15px;border-bottom:1px solid currentColor;padding-bottom:2px}
.stage-card .go i{font-style:normal;color:var(--accent)}

/* floating fly-through */
.float{height:320vh;background:var(--ink)}
.float-pin{position:sticky;top:0;height:100svh;overflow:hidden;perspective:900px;perspective-origin:50% 50%}
.float-space{position:absolute;inset:0;transform-style:preserve-3d}
.fl{position:absolute;left:50%;top:50%;width:min(24vw,300px);margin:0;will-change:transform,opacity}
.fl img{width:100%;height:auto;border-radius:6px;box-shadow:0 30px 60px -20px rgba(0,0,0,.8)}
.fl figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:#cfc5b8;margin-top:10px}
.float-title{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);text-align:center;pointer-events:none;transition:opacity .2s}
.float-title span{display:block;color:#9a8f83;margin-bottom:12px}
.float-title strong{font-weight:600;font-size:clamp(40px,6vw,92px);line-height:.96;letter-spacing:-.04em}

/* landing pages */
.pages{padding:130px 0}
.pages .head{display:flex;justify-content:space-between;align-items:end;gap:32px;flex-wrap:wrap;margin-bottom:56px}
.pages .head p{max-width:26em;color:var(--muted)}
.lp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.lp-grid figure{margin:0}
.lp-grid img{width:100%;aspect-ratio:1452/1013;object-fit:cover;border-radius:8px;background:#ddd;transition:transform .5s}
.lp-grid figure:hover img{transform:translateY(-4px)}
.lp-grid figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-top:12px}
.note{margin-top:28px;font-size:14px;color:var(--muted)}
.bundle{margin-top:48px;display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;padding:26px 30px;border-radius:14px;background:var(--text);color:#d9d0c4}
.bundle p{max-width:44em}
.bundle strong{color:var(--paper)}
.bundle .btn{background:var(--paper);color:var(--text);border-color:var(--paper)}
.bundle .btn:hover{background:var(--accent);border-color:var(--accent);color:#fff8f0}

/* about */
.about{padding:140px 0;background:var(--ink-2)}
.about .wrap{display:grid;grid-template-columns:.8fr 1fr;gap:72px;align-items:center}
.portrait{margin:0;border-radius:10px;overflow:hidden;aspect-ratio:4/5;background:#222}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.about-copy p{color:#cfc5b8;font-size:18px;margin-top:20px;max-width:30em}
.about h2{color:#f8f3ec}
.links{list-style:none;margin-top:32px;border-top:1px solid #3a342d}
.links li{border-bottom:1px solid #3a342d}
.links a{display:flex;justify-content:space-between;padding:16px 0;font-weight:500}
.links a:hover{color:#e0a48a}
.links i{font-style:normal;color:var(--accent)}

/* contact */
.contact{text-align:center;padding:150px 0}
.contact .label{justify-content:center}
.contact h2{max-width:13em;margin:18px auto 26px}
.contact p{color:var(--muted);max-width:32em;margin:0 auto 34px}
.ctas{display:flex;justify-content:center;gap:12px;flex-wrap:wrap}
.mail{margin-top:22px;font-size:15px;color:var(--muted)}

footer{background:var(--paper);color:var(--muted);border-top:1px solid #d8cfc1;padding:26px 0;font-size:14px}
footer .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
footer a:hover{color:var(--accent)}

/* reveal */
.rv{opacity:0;transform:translateY(24px);transition:opacity .9s ease,transform .9s ease}
.rv.in{opacity:1;transform:none}

@media (max-width:900px){
  .top nav{display:none}
  .stages{grid-template-columns:1fr;gap:56px}
  .lp-grid{grid-template-columns:repeat(2,1fr);gap:16px}
  .about .wrap{grid-template-columns:1fr;gap:40px}
  .portrait{max-width:420px}
  .fl{width:min(38vw,240px)}
}
@media (max-width:640px){
  :root{--col:calc((100vw - 32px) / 2)}
  body{font-size:16px}
  .wrap{padding:0 16px}
  .paper{background-position:calc(50% - var(--col)) 0}
  .top{padding:14px 16px}
  .ring{--w:36vw;--h:48vw}
  .stage{perspective:1000px}
  .ring{top:42%}
  .hero-tl{top:72px;left:16px;font-size:11px}
  .hero-tl .nm{display:none}
  .hero-tr{display:none}
  .hero-title{left:16px;right:16px;bottom:58px;flex-direction:column;align-items:flex-start;gap:14px;font-size:min(40px,10.4vw)}
  .hero-title .r{align-self:flex-end}
  .funnel,.pages,.about{padding:96px 0}
  .contact{padding:110px 0}
  .funnel .intro{font-size:17px;margin:20px 0 48px}
  .lp-grid{grid-template-columns:1fr}
  .fl{width:52vw}
  .bundle{padding:22px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none;transition:none}
}